Glif brand
Glif is a creative agent platform. Describe what you want to make, and Glif chooses the models and does the work across image, video, and audio.
Use this guide for Glif’s own pages and marketing. Work made with Glif can use any style.
Logo
- Use the full Glif logo when there’s room and the icon in small spaces.
- Use black on light backgrounds and white on dark ones. Use gray when the logo should draw less attention.
- Leave space around the logo. Keep its original shape and colors, without added effects.
Color
- Use Paper for light backgrounds and Night for dark ones. Paper is a color name, not a texture.
- Use mint to draw attention to buttons and selected items. Keep the usual colors for errors, warnings, success messages, and charts.
- Use the light and dark color pairs below to keep text easy to read.
- Keep interface colors simple. Illustrations, photos, and artwork can use a wider range.
- Text needs at least 4.5:1 contrast against its background, or 3:1 for large text and essential controls. Use labels or icons as well as color to show what something means.
Paper
Light background
Ink
Text on light
Night
Dark background
Chalk
Text on dark
Sage
Secondary text on light
Sage on dark
Secondary text on dark
Mint
Accent on dark
Deep mint
Accent on light
Mint wash
Highlighted surface on light
Mint wash on dark
Highlighted surface on dark
Readable color pairs
Ink on Paper
Sage on Paper
Paper on Deep mint
Ink on Mint wash
Chalk on Night
Sage on dark on Night
Night on Mint
Chalk on Mint wash on dark
Type
Use Manrope 500 for body text and 600 for emphasis. Use Iowan Old Style for large headings. If it is unavailable, use Baskerville, Times New Roman, or the system serif font.
- Write headings and labels like normal sentences. Avoid all caps and widely spaced letters.
- Keep text short and easy to scan. Give images room instead of adding extra boxes or decoration.
Typography samples shown at heading, body, and caption sizes.
Manrope · body and interface
Large text · 24 px
Describe what you want to make.
Body · 16 px
Describe what you want to make.
Caption · 14 px
Describe what you want to make.
Iowan Old Style · display headings
Large heading · 36 px
The Creative Agent Platform
Small heading · 24 px
The Creative Agent Platform
Visual style
Our illustration style, Soft Cybernetics, pairs familiar creative tools with natural materials, soft colored light, and room to breathe.
Voice
Glif’s voice is clear, direct, and practical. Use everyday words, real examples, and claims you can show.
Taglines
- The Creative Agent Platform
- One prompt. Every creative AI tool.
- Your context stays with the work.
- Use Glif where you work.
Examples
Glif homepage
See these choices together: soft backgrounds, clear text, simple buttons, and colorful work. Try both light and dark mode.
Bonus: Halloween 2026
All through October, the Glif logo turns into a pumpkin. On the site, a spider drops from the f and a bat flits past every 20 seconds.
Need something else? Contact us